Archive for October 1st, 2009

I’ve been watching a lot of NFL football lately. Yeah, I know. It’s the bane of my existence. I just can’t pull myself away completely.

During my guilty pleasure, I’m forced to endure at least 45 minutes of automobile (undesirable vehicle) commercials. I’ve tried to DVR the games with no success. Thus, I sit through endless, mindless commercials about undesirable vehicles (UDVs).

I work in the medical device industry. We are ISO 13485 compliant — for the most part. No company is fully compliant. Anyway, the premise of ISO 13485 is that you must maintain a quality management system. Following its guidance leads an organization to better quality products. What most people don’t realize is that it is a customer focused standard. That’s right, you base your quality system on the needs of the customer. Sounds a bit strange but if you think about it, it makes a lot of sense. The customer wants a device that alleviates their pain, has no side effects, has little chance of complication, lasts a long time, etc.

Among other many other things, the UDV industry has lost sight of their customer….let me rephrase that, they’ve brain-washed their customer. Almost every UDV commercial you see has some claim about how technologically advanced, safe or how full efficient their UDV is. You’re constantly bombarded by these messages wherever you go. The ads are everywhere. They’re pervasive.

The UDV companies have no idea what you want. Have you ever been asked? I haven’t. They spend so much time telling you what you need, what you need becomes what they want you to need.

Case in point: Toyota Prius, version 3, 50 miles to the gallon. Great gas mileage? Wrong. Cars 50 years ago got better gas mileage — check the records. VWs were getting better gas mileage 50 years ago. So in 50 years of UDV development you’ve come full circle. Congratulations! You’ve done nothing. It’s like walking into an othopaedic surgeon’s office because you have advanced arthritis of the knee and them giving you pain pills and some crutches and saying, ‘You’re really going to enjoy this.’ You’d probably choose another Orthopod. Why are you not choosing another form of transportation? Because you do what your told. Toyota claims that their car is even the perfect meld between earth, man and machine. Really? Really? American public, are you at all evaluating any of these claims?! They’re comical. It’s like watching a cartoon.

Why am I saying anything. You’re not listening to reason. You’re not using reason. Neither are the UDV companies. Go to the tele and buy their lies hook, line and sinker. Don’t do anything positive in your community. Sit in front of the tele. Do nothing. Feel nothing. Experience nothing for yourself. You’re missing the life experience. So long. You’ve wasted your life buying someone’s lies.